The new year is coming up fast. As ECP’s start to plan for 2014, we thought this infographic from the folks at WebDam would make for a nice guide as to what we should all consider for next year. What will you and your practice be doing different in 2014?
![20-marketing-statistics-that-will-drive-2014-e1383266737666[1]](http://www.the.vg/wp-content/uploads/2013/11/20-marketing-statistics-that-will-drive-2014-e13832667376661.png)
We all understand that social media sharing helps drive sales. The more people are excited about your business or your promotion, the more likely they are to tell a friend and that excitement is contagious and believable as well. However, not all social media sharing is equal. What shares are most valuable and where should you spend your efforts getting people to share? The answers are found in an infographic put together by the people at AddShoppers. What do you think of their analysis? What has worked for your business?
All too often we are reminded of the differences between men and women and how each gender thinks about different things. What are the differences in how we use social media? For starters, women are more engaged in social media than men. Women and men tend to favor different social media sites as well, with women favoring Pinterest, Facebook, and Twitter, while men lean more towards Google+, YouTube, and LinkedIn. Here is an infographic put together by the folks at Internet Service Providers showing the differences and similarities.
![16SocialGenderIG[1]](http://www.the.vg/wp-content/uploads/2013/06/16SocialGenderIG1.jpg)
We hopefully learn something new everyday. We certainly did reading this Twitter Cheat Sheet put together but the folks at Linchpin SEO. Twitter engagement rates for for brands are significantly higher on weekends, yet most businesses only send a small fraction of their tweets on weekends. What else can we learn from this infographic?
![twitter-cheat-sheet[1]](http://www.the.vg/wp-content/uploads/2013/06/twitter-cheat-sheet1.png)
What sort of data do you collect on your customers? Not to sound like the NSA and snoop, but the data your customers readily provide you can give you a treasure trove of information, if you know how to use it. Here is an infographic from the folks at Monetate and Column Five showing how to use some of that information.
![Monetate-Retailers-Big-Data[1]](http://www.the.vg/wp-content/uploads/2013/06/Monetate-Retailers-Big-Data1.png)
Do you surf the internet at your favorite coffee shop? Are you using their Wi-Fi or your own cellular signal? If you are using the coffee shop’s Wi-Fi, you are putting yourself at risk. No, not from the caffeine and not from the coffee shop itself (most likely), but potentially from the criminal at the next table enjoying their double skinny extra foam latte. Here is an infographic from ThreatMetrix showing some of the ways thieves use coffee shops and other public venues to steal from you and how you can protect yourself.
![COFFEE[1]](http://www.the.vg/wp-content/uploads/2013/05/COFFEE1.jpg)
As more and more of us spend our time online on our mobile devices, mobile marketing is fast becoming an important consideration for marketers. From mobile ads to mobile friendly websites, we have to keep up with what is going on in the mobile market or forever be left behind, chained to our old desktops. Here is an infographic out together by the folks at ubeflip regarding mobile marketing in today’s environment.
![infographic_mobile_marketing_uberflip[1]](http://www.the.vg/wp-content/uploads/2013/05/infographic_mobile_marketing_uberflip1.png)
Online advertising is a growth industry. Over $35 billion was spent on online advertising in 2012, a 14% increase over 2011 and is on track to pass $40 billion in 2013. There are a multitude of players from AOL to Yahoo, but the two largest players today are Google and Facebook. Here is an infographic from the folks at e-intelligence comparing the two hottest online advertising properties. Which do you use and why?
![google-adwords-vs-facebook-ads_5188fb388436a[3]](http://www.the.vg/wp-content/uploads/2013/05/google-adwords-vs-facebook-ads_5188fb388436a3.jpg)
We love these infographics… the who, what, when, and where of the internet and social media statistics are very interesting to many of us and we hope you as well. As we rapidly approach 3 billion people online around the world these statistics are massive and the trends very important. Check out this infographic from web host Hostgator.
![day_in_the_life_of_the_internet[1]](http://www.the.vg/wp-content/uploads/2013/05/day_in_the_life_of_the_internet1.png)
We have talked before of how important peer recommendations are to marketers. 78% of consumers say peer recommendations are the most credible form of advertising. A recent study has shown showed that over 44% of moms have gone on to make a purchase after reading a peer recommendation or liked a product on a social media site. That’s a powerful number for marketers. Moms like social media and use social media at a ever growing rate.
Check out this infographic from CTP on how moms using social media.
Happy Mother’s Day to all the moms out there and thank you for all you do for your families!
![MarketingToMoms_infographic[1]](http://www.the.vg/wp-content/uploads/2013/05/MarketingToMoms_infographic1.jpg)
