To paraphrase Benjamin Franklin, the only constant in this world is change. Everything changes, including the internet. It’s a good time to look at your website as well and make a decision as to how your practice will promote itself online this year. While there are hundreds of trends and checklist items a good webmaster will look at when building your website, here are a five things we would suggest you work on in 2015.
Mobile searches are quickly overtaking desktop searches and are expected to be the predominate search platform in 2015. Is your website mobile friendly? What does your website look like on your smartphone? Many of our client’s websites are seeing upwards of 40% of their visits coming from smartphones in 2014. With the mobile trend accelerating, most of these practices will be well positioned to reap the rewards of being mobile responsive. Mobile is so important, that Google is starting to penalize websites that are not mobile friendly. It’s hard enough to win new customers and patients these days, do you really want to Google to make it even harder for people to find you?
No one likes a thief. Stealing photos, graphics or articles from another website to claim as your own content without attribution is not only wrong, but could land you in lots of legal hot water. For years Google has placed emphasis on express links that lead back to the source (www.google.com) versus an implied link where the site and page is mentioned. This has been a subject of debate within the eye care community for years, where many practices want to link back to their frame and lens suppliers risking […]