The Email Casscade
We’ve seen a number of posts on Facebook as New Year’s approaches about people deleting email subscriptions as part of their New Year’s resolution. While getting rid of the old and welcoming the new is a New Year’s tradition, the way we saw a number of people approach this task seems off base. Without doubt there are email subscriptions that you might no longer wish to ever read (our emails excluded of course). There are those subscriptions where you might read 1 of 5 posts or 1 of a dozen even. The point is, you still find something worth reading a few times a month. The problem is not the number of emails but how we manage them. With our emails now being delivered to our mobile phones and tablets, we need to prioritize better.
Instead of deleting your name from everything you haven’t looked at in a while, why not take the time to establish primary and secondary email accounts as well as the prerequisite junk account(s). The email address you place on your business card should be on your mobile device. This is the method you want your customers and clients to reach you through. Your email subscriptions, whether they be for professional education or the latest daily deal should be delivered to a secondary account that you don’t put on your mobile phone or tablet. This way you can deal with the daily deluge while in your office and only the most important communication reaches you when you are enjoying family or personal time.
Since most every web hosting company offers unlimited email addresses, this is easy to […]
