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25 Skills For Excellent Customer Service

In this day and age customer service makes or breaks a business. We have choice like no other time in our history as to where we conduct business. We can order shoes nails, nylon, and nectarines from every corner of the globe and have them delivered as soon as tomorrow. So why do we choose one business over another? For some it is all about price. Who is the cheapest? For some it is all about convenience. Which store is closest to my home or office. For most of us however, it is all about the level of service we receive at wherever we chose to patronize. Most of us have no problem spending a few dollars more or driving a few extra miles when the place we like best treats us well. Why do people choose to do business with us? Are you the cheapest? The closest? Or do you provide the level of customer service and expertise that make your practice worth the money or the drive?

The folks at Customer Service Heroes put together this infographic on the 25 Customer Service Skills you (and us) need to get ahead and stay ahead. Which of these do you practice and which will you institute?

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By |2017-05-22T11:11:15-07:00October 22nd, 2013|Practice Managment, Sales Training, Social Media|Comments Off on 25 Skills For Excellent Customer Service
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The Landscape Of Social Login & Sharing

Not a day doesn’t go by when someone makes some sort of prediction that Facebook’s best days are behind the giant social media site and that this group or that is deserting the site in droves. As Mark Twain has been (inaccurately) quoted, “Reports of my death have been greatly exaggerated”. Facebook continues to grow around the world and continues to add features that keep us all coming back. While there are new and exciting social media sites for us all to explore, we continue to spend a majority of our time on Facebook in comparison to any other social media site. For that very reason, Facebook works for marketers and will continue to see growth for the foreseeable future. Here is an infographic from the folks at Gigya showing how different business segments interact with various social media networks. What works best for your practice? Social-Landscape-Infographic[1]

By |2017-05-22T11:11:15-07:00October 17th, 2013|Practice Managment, Social Media|Comments Off on The Landscape Of Social Login & Sharing
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Selling Social

Not all social media sites are equal. Certain sites will work better for one business over another and other sites will shine just as brightly for other businesses. Which one works for you of course depends on what your business is selling and to whom. It’s always best to try a variety of social media sites and discover which sites work best for your particular business. This infographic from Top Web Design Schools shares a lot of good research into which networks work best at what. What do you think of their conclusions?

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By |2017-05-22T11:11:16-07:00August 20th, 2013|Fun Facts, Social Media|Comments Off on Selling Social
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Using Social Media For Lead Generation

Social media generates leads. Of course some businesses are better at it than others. How? Well, like most other things in life, it takes work. Those who actively participate in social media see results from it. Those who expect some sort of magic to happen from just setting up a social media page somewhere are always disappointed. Over 1/3 of marketers says they have generated leads using Twitter and 20% of those have gone on to making sales from those leads. On Facebook, those numbers pale, as over 75% of marketers have acquired a customer on the biggest social media site. Here is an infographic from the folks at Wishpond showing how to use social media better to generate business. How do you use social media for your practice?

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By |2017-05-22T11:11:16-07:00August 13th, 2013|Social Media|Comments Off on Using Social Media For Lead Generation
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Digitally Engaged Moms

When we think of a stereotypical social media user, we tend to think of a young tech savvy teen geek boy who carries a fancy smartphone, tablet, and laptop and who might even moonlight as a hacker in their spare time. Turns out, we should be thinking about moms, yes, moms. Moms are among the most active social media users. They are big promoters of brands they like and trust and both learn about and engage with new brands through social media peer recommendations.  Here is an infographic from the folks at PunchTab showing how to engage with moms in social media.

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By |2017-05-22T11:11:16-07:00August 8th, 2013|Social Media|Comments Off on Digitally Engaged Moms
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The Digital Marketing Trio Of 2013

2013 will most certainly be a banner year online. Of course there was huge growth in 2012 over 2011, and we will see a huge increase in digital marketing in 2014 over 2013 as more and more people conduct more and more of their daily interactions online. IN 2013 however the three big players that will help businesses succeed are:

  • Social Media
  • Mobile
  • Content

There is no question we are using our mobile devices more and more. Flash is dead. If your website is still relying on Flash (which we love around here) you are excluding viewers from iPhones, iPads, and the newer Android phones and tablets too from seeing your content. Yes, content… We’ve written before about it. Websites that update regularly and provide fresh new content are the ones Google and Bing will index more often and consumers will want to visit more often. Tie that content to your social media feed and you have the digital marketing trifecta that will get noticed.

Here is an infographic from the folks at SlickText showing the power of these three ingredients. What do you think of their conclusions?

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By |2017-05-22T11:11:16-07:00August 6th, 2013|Social Media|Comments Off on The Digital Marketing Trio Of 2013
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5-Star Online Reputation

Whether you think your online reviews are fair or unfair is pretty irrelevant anymore. The one thing we have learned is that everything posted online will be there forever, whether the information is correct or not. Since 97% of consumers will research a product or business before buying, our online reputation is so very important. As the old saying goes, a happy customer will tell their inner circle of friends…an unhappy customer will tell everyone. Here is an infographic from the folks at ReachLocal showing how important your online reputation is. How does your practice handle reviews?

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By |2017-05-22T11:11:16-07:00August 1st, 2013|Practice Managment, Social Media|Comments Off on 5-Star Online Reputation
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Social Media In A Day

Each and every day close to 3 billion people log into and engage with social media sites around the world. This infographic from Saxum shows us just how much we do in a given day online, from email to online searches, from blog posts (such as this one) to photos shared. How is your practice interacting with customers and potential patient/customers online?

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By |2017-05-22T11:11:16-07:00July 30th, 2013|Social Media|Comments Off on Social Media In A Day
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Your Customers Looking For Love (From You)

Certainly there are those few customers who love to hear their own voices as they complain about anything and everything. Most customers however want to like your business, hell, they want to love your business, and want their friends to do so as well. The problem is we have all been so jaded by uncaring companies and minimized customer service that those few companies who really and truly excel at service have a golden opportunity to steal customers from their competitors and earn even more through social media sharing. Here are the results of a survey conducted by Aspect Software.

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By |2017-05-22T11:11:16-07:00July 23rd, 2013|Social Media|Comments Off on Your Customers Looking For Love (From You)
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