Silver Surfers

Marketers most often focus their content and their promotions to the venerable 18-49 age demographics or more precisely the 18-34 age groups. Internet marketers and online retailers are perhaps even guiltier of not looking beyond that age bubble as they and their managers fall within those demographics based on the relative newness of the medium as compared with radio, television. print or outdoor marketing. Baby Boomers however have embraced the internet in huge numbers. Almost 80% of those between 50 and 64 year of age are online and that number grows every year. Add to the fact that Baby Boomers have large amounts of disposable income, it would be irresponsible for websites to not take a closer look at how to reach and influence Baby Boomers to buy. This is vitally important for Eye Care Professionals to embrace as we all know the need for quality eyecare increases as we age. The folks at Accredited-Online-College have put together this infographic on Baby Boomers and shopping online.

older-generations[1]

By |2017-05-22T11:11:13-07:00August 27th, 2014|Marketing, Practice Managment, Social Media|Comments Off on Silver Surfers

Mobile Trends

8 out of 10 marketers have acknowledged that mobile is a significant trend and yet only 3% of most marketing budgets go towards mobile. The folks at Sempo have put together this infographic on the significance of budgeting for mobile. Mobile is a very important component for eye care practices to embrace. Do you promote your practice on mobile platforms or let your competitors get that share of the market?

Sempo_SOS_Infographic_MobileTrends1[1]

 

By |2017-05-22T11:11:13-07:00July 23rd, 2014|Marketing, Social Media|Comments Off on Mobile Trends

Email By The Hour

Email remains a very powerful way to reach your customers. The question many eye care practices face is when to send their emails and how to best measure open rates. The folks at GetResponse have put together this infographic sharing some of best and tested methods for ensuring your emails reach their intended audience at the best times. Do you email your patients and customers? How often?

Best_time_to_send_email1[1]

By |2017-05-22T11:11:13-07:00July 15th, 2014|Practice Managment, Social Media|Comments Off on Email By The Hour

10 Shocking Statistics About Employee Engagement

When it isn’t your business, it’s hard to get great employees and keep them motivated and engaged. We all have preconceived notions as to how to engage our employees and make the more productive and happier in the workplace. The problem is, we are often wrong. The folks at officevibe have put together this infographic on engaging employees for a better office environment and better success. How do you engage the employees in your practice?

10-shocking-stats-about-employee-engagement1[1]

By |2017-05-22T11:11:13-07:00June 10th, 2014|Practice Managment|Comments Off on 10 Shocking Statistics About Employee Engagement

How People Use LinkedIn

Of all the social media networks out there, LinkedIn, is the one network whose purpose is linking business professionals together. You won’t find many posts about what someone had for dinner or any drama about who is seeing whom for that matter. What you will find are people befriending others in similar industries or same cities for networking opportunities. Wayne Breitbarth and the folks at Power+ Formula have come up with this infographic showing how LinkedIn is making the connection in 2014. How many optical groups are you part of on LinkedIn?

linkedin-infographic-Breitbarth-140514[1]

By |2017-05-22T11:11:13-07:00June 4th, 2014|Marketing, Social Media|Comments Off on How People Use LinkedIn

Women Dominate Social Media

While many of us think men are the early adopters of technology, it turns out more women interact on social media than men, and that is good news for marketers. The folks at Finance Online have put together this infographic sharing and comparing how men and women use different sites differently.

women-social-media1[1]

By |2017-05-22T11:11:13-07:00May 28th, 2014|Marketing, Practice Managment, Social Media|Comments Off on Women Dominate Social Media

The Evolution Of Mobile

Mobile phones have changed the world in ways that would have been unimaginable a decade a ago. Did you know for example, that the number one selling camera in the world is the Apple iPhone? We use our smartphones for everything from texting, to emails, from social media check-ins to surfing the web. We even use an app to make phone calls occasionally too. Mobile phones and tablets are the future of technology. Are you ready for that future? Is your website ready? The folks at freestyle interactive have put together this infographic on the short evolution of mobile and its impact on how we live in the 21st century.

Mobile_infographic_v11[1]

By |2017-05-22T11:11:14-07:00May 21st, 2014|Marketing, Practice Managment, SEO, Social Media|Comments Off on The Evolution Of Mobile

Technology & Sleep

There was a time, not that long ago, that bringing work home meant packing important papers into a briefcase that might or might not get read later that evening. Other than that, we tended to gather round the radio or TV, read the newspaper, a magazine or a book and enjoy time with our families. Rarely were we ever interrupted with a phone call from the office or a co-worker. Whatever it was could wait till tomorrow.

Today, our work follows us almost everywhere we go, including where we go. Between laptop computers, tablets and smartphones, we can be and often are called on to work almost every waking moment. Even in those hours we are not working, we use technology for our own purposes, whether it is navigating our way home in traffic, seeing what our friends are up to, checking on the news, or yes, checking our work emails. Technology has many downsides however, one of them being sleep. How many of us have had trouble going to sleep because the last thing we do before going to bed is read email, say goodnight to our Facebook friends, or check out a cool pin on Pinterest? How many of us even have big flat screen TV’s in our bedroom we fall asleep to?

The blue light emited by all these devices have a negative effect on our eyes and our sleep paterns. The folks at bigbrandbeds in England have put together this infographic showing us how technology is hurting our sleep patterns and what we can do to cope, without throwing our smartphones out the window.

how-technology-affects-sleep-sml-1642461[1]

[…]

By |2017-05-22T11:11:14-07:00May 14th, 2014|Fun Facts, Marketing, Practice Managment, Social Media|Comments Off on Technology & Sleep

The Mobile Landscape

How old is your website? Have you looked at your website on your smartphone? With over 1.4 billion smartphones in use, it’s time to make sure your website is mobile ready, especially after you take a look at this infographic put together by the folks at WebDam. Pay particular attention to the fact that almost 60% of mobile phone users won’t recommend companies with poor mobile websites. How does your website look now?

mobile-marketing-landscape-infographic1[1]

By |2017-05-22T11:11:14-07:00May 7th, 2014|Marketing, SEO, Social Media, Web Design|Comments Off on The Mobile Landscape
Go to Top