“Smart Eyeglasses”-The Next New Thing In Eyewear?

Yes, if you’re smart!

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Ok, here I go again.  What could Netflix possibly have to do with your customers, or their eyes?

Netflix recently released its 3rd quarter earnings, which were much higher than analysts anticipated. Ok, great for Netflix, right? Well, yes, but see the possibilities here.  Netflix ended September with 31.1 million U.S. subscribers, eclipsing the estimated 29 million subscribers that HBO’s 41-year-old pay-TV channel is believed to have in the country.

In addition, the debut of two exclusive series occurred during this quarter. They were the critically acclaimed “Orange Is The New Black,” and “Derek,” which also got largely positive reviews. In a  letter reviewing the third quarter, Netflix predicted “Orange Is The New Black” — a drama/comedy set in a women’s prison — will end this year as its most-watched piece of original programming yet, outstripping “House of Cards,” a hit released earlier this year that won three Emmy awards.

Alright, Nik…again, great for Netflix, but what does that have to do with me?

Eye strain. Lots and lots of eye strain.  While there are no definitive numbers yet, the majority of news outlets believe that at least 65% of those utilizing Netflix are doing so from a computer/tablet/ipad. With the way Netflix launches entire seasons of shows at one time, subscribers will sit and have ‘marathons’, watching an entire season in 1-2 days.  That’s somewhere between 10-20 hours of staring at a near point fixation spot.

And Netflix has no plans to curtail its programming.  If anything, they will produce more and […]

By |2017-05-22T11:11:15-07:00December 13th, 2013|Practice Managment|Comments Off on “Smart Eyeglasses”-The Next New Thing In Eyewear?
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20 Marketing Statistics For 2014

The new year is coming up fast. As ECP’s start to plan for 2014, we thought this infographic from the folks at WebDam would make for a nice guide as to what we should all consider for next year. What will you and your practice be doing different in 2014?

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By |2017-05-22T11:11:15-07:00December 10th, 2013|Marketing, Social Media, Web Design|Comments Off on 20 Marketing Statistics For 2014
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The Blogconomy

We hear it all the time from clients and prospective clients. Why should they blog? Blogs work. That’s why ECP’s that blog regularly have more inbound links and generate more leads than practices who do not. This infographic from Ignite Spot shows us how important and powerful blogging is. If you don’t have the time to blog, hire someone to do it for you…maybe someone from The Visionaries Group. What is your excuse for not blogging now?

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By |2017-05-22T11:11:15-07:00December 4th, 2013|Practice Managment, Social Media|Comments Off on The Blogconomy
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What Counts In SEO

How many emails do you get every week from people claiming to be search engine optimization (SEO) experts? How many of you even know what to look for when exploring having someone help you with your SEO? We know many a company who have been taken in by the fast talking SEO sales experts of the world only to be disappointed the magic beans never bore fruit. Even Google gets SPAM emails from companies claiming they can help raise the website in search rankings.No one is safe. We delete the vast majority of those emails. A few we look at the rankings of their companies online. Funny how the majority of these firms who claim to be experts in search rankings have very low or no rankings of their own. Perhaps this is the moment to bring up the old bible quote of “Physician, heal thyself”. If these companies can’t build their own search rankings, why on earth should you pay them money to build yours?

Google is no small hapless company. They have thousands of engineers working on how to provide the best answers to your search queries. If they are manipulated by firms to the benefit of their clients instead of the benefit of providing the best search results, you and millions of others are likely to look elsewhere and there goes billions of dollars in advertising revenue. Google is always refining search engine optimization (SEO) to more align how we as humans think and to try and stay ahead of those who would manipulate the system for their own benefit. Fresh and quality content count today more than ever. So too does social sharing. Here is an updated study from the folks at 

By |2017-05-22T11:11:15-07:00November 27th, 2013|SEO, Web Design|Comments Off on What Counts In SEO
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How Social Media Is Changing the World

Where do people receive their news today? Long gone are the days of Walter Cronkite, Peter Jennings, and Edward R Murrow. Half of us get our news today through social media. Here is an infographic from the folks at My Life showing how social media has changed the world and why you should be a participant in it.

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By |2017-05-22T11:11:15-07:00November 22nd, 2013|Social Media|Comments Off on How Social Media Is Changing the World
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Technically Speaking

“Language is a virus from outer space’ said William S Burroughs. Performance artist  Laurie Anderson brought this saying to a wider audience with her 1986 song Language is a Virus. Language is always evolving. We certainly don’t speak the same English as did Chaucer or Shakespeare. We don’t even use words in the same way as we did a decade ago. This about it. When we say “tablet”, “piracy”, “spam, “thread”, and a host of other words, what pictures form in your mind? Probably not the same pictures that did when you were a child. Even the terms we use in the industry such as “contact”, “glass”, and “progressive” have evolved over our lifetime…no? Here is an infographic from the folks at Lebara that take a look at how the digital online world has changed our language.

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By |2017-05-22T11:11:15-07:00November 20th, 2013|Fun Facts, Social Media, Web Design|Comments Off on Technically Speaking
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The Digital Future Of Global Retail Marketing

We’ve said it before and probably will a few hundred more times as we write and share with this blog and others, The only thing constant in this world, is change. Just as we get used to whatever we get used to, something changes. Sometimes that change is wonderful, sometimes not, but the world is always changing around us, mo matter how much we might like things just the way they are. Retail is changing just as fast. The mom and pop store gave way to the big box chains and now that trend is starting to reverse itself as the family owned business starts to better specialize in whatever it is they do as the big box stores try to homogenize at the same time. Retail is no longer just who has the best location or the best prices or even the best trained sales staff. Retail is an impulse as much as it is a need, and the combination of selection, convenience, pricing, atmosphere and enjoyment are what drives sales these days.The mobile web is a big part of that. How you present your business online will have a huge impact in how customers see you and want to interact with you. The folks at ExactTarget have put together this infographic on how the future of retail will look in the coming years. What are you doing to prepare your business?

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By |2017-05-22T11:11:15-07:00November 14th, 2013|Practice Managment, Social Media|Comments Off on The Digital Future Of Global Retail Marketing
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Effective Email Keywords

Does your practice email customers and patients? If not, you most certainly should. In a world of virtually unlimited choices, customers have the flexibility to shop wherever and whenever they want. If you aren’t reaching out to them on a regular basis, rest assured, someone else is. At the same time our in-boxes are inundated with more email than ever. It is estimated that nearly 300 billion email messages are sent out every single day. That is roughly 3 million email messages every second.  So, with that mountain of emails out there, how do you get your message opened and read? According to a recent study by email marketing firm, Adestra, here are the most and the least effective keywords to consider in composing your email subject lines. What has worked for your email campaigns?

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By |2017-05-22T11:11:15-07:00November 12th, 2013|Sales Training, Social Media, Web Design|Comments Off on Effective Email Keywords
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How Teens Are Changing Social Networking

Teenagers have almost always been early adopters of most technologies. Let’s face it, they are not as stuck in their ways as those of us who have teenagers of our own. So, savvy business people look at what teens are doing to help predict what the rest of us will soon be doing and to position their companies for what those teens will be stuck in their ways of doing as they grow older. How teens are using social media is the subject of today’s infographic, courtesy of the folks at PhoneSheriff.

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By |2017-05-22T11:11:15-07:00November 7th, 2013|Fun Facts, Social Media|Comments Off on How Teens Are Changing Social Networking
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Beginner’s Guide To Social Media

There are still a lot of people and practices who are just entering the world of social media. At the same time, it’s always nice to re-look at the networks we have all chosen to participate in and make sure our time and energy is well spent choosing the right networks for the right audience. As with all marketing, targeting the right people with the right medium and the right time is key to getting our message across. The folks at SuretyBonds put together this infographic for that very purpose. How are you using social media for your practice?

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By |2017-05-22T11:11:15-07:00November 7th, 2013|Social Media|Comments Off on Beginner’s Guide To Social Media
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