As more and more of us spend our time online on our mobile devices, mobile marketing is fast becoming an important consideration for marketers. From mobile ads to mobile friendly websites, we have to keep up with what is going on in the mobile market or forever be left behind, chained to our old desktops. Here is an infographic out together by the folks at ubeflip regarding mobile marketing in today’s environment.
![infographic_mobile_marketing_uberflip[1]](http://www.the.vg/wp-content/uploads/2013/05/infographic_mobile_marketing_uberflip1.png)
Online advertising is a growth industry. Over $35 billion was spent on online advertising in 2012, a 14% increase over 2011 and is on track to pass $40 billion in 2013. There are a multitude of players from AOL to Yahoo, but the two largest players today are Google and Facebook. Here is an infographic from the folks at e-intelligence comparing the two hottest online advertising properties. Which do you use and why?
![google-adwords-vs-facebook-ads_5188fb388436a[3]](http://www.the.vg/wp-content/uploads/2013/05/google-adwords-vs-facebook-ads_5188fb388436a3.jpg)
Today is more than Memorial Day. Today we celebrate the 10th Anniversary of WordPress. In 10 years this free content management system has grown to now powering almost 1/4 of the world’s websites. While WordPress itself is free, as are a number of themes, anyone who has ever really worked on developing a WordPress site will tell you it still takes time and a bit of expertise to make your website stand out from the crowd, something we like to think we provide each and every one of our customers.
We hope that most of you enjoying the last day of your 3-day launch to summer will enjoy this infographic about WordPress from WiniThemes.
![Infographic-Winithemes[1]](http://www.the.vg/wp-content/uploads/2013/05/Infographic-Winithemes1.png)
We love these infographics… the who, what, when, and where of the internet and social media statistics are very interesting to many of us and we hope you as well. As we rapidly approach 3 billion people online around the world these statistics are massive and the trends very important. Check out this infographic from web host Hostgator.
![day_in_the_life_of_the_internet[1]](http://www.the.vg/wp-content/uploads/2013/05/day_in_the_life_of_the_internet1.png)
Want to get your business involved in social media in 2013? You need to choose where you participate by some decision other than the site(s) you may or may not like personally. Just like any form of marketing, where are your customers and potential customers? Here is a great infographic from Docstock outlining some social media demographics to help all us.
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We have talked before of how important peer recommendations are to marketers. 78% of consumers say peer recommendations are the most credible form of advertising. A recent study has shown showed that over 44% of moms have gone on to make a purchase after reading a peer recommendation or liked a product on a social media site. That’s a powerful number for marketers. Moms like social media and use social media at a ever growing rate.
Check out this infographic from CTP on how moms using social media.
Happy Mother’s Day to all the moms out there and thank you for all you do for your families!
![MarketingToMoms_infographic[1]](http://www.the.vg/wp-content/uploads/2013/05/MarketingToMoms_infographic1.jpg)
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I saw this photo on a social media blog recently and it really struck a chord with me. Not because I am a casual dresser or even have a sizable tattoo. It really hit home by the visual effect of the gentleman dressed as both a doctor and what might be perceived as a biker in the second photo. The point is driven home that first impressions are so very important in how we think of people and of places.
On the online forums, a week doesn’t go by when someone isn’t asking about the cheapest place or method in building a website, doing advertising work or even remodeling their practice. I love to save money as much or more than the next guy or gal. However, I also realize most times you get what you pay for. Want to buy a new computer? Think that $300 lost leader will be as fast, as powerful or last as long as the $1200 model near the top of the line? Hardly. Think that $13,000 Smart Fortwo has the passenger comfort, acceleration, and handling of Lexus LS for $60,000 more? I think not. You may not be able to afford the best in everything, but that is no reason to buy the cheapest in everything either.
Take your website for example. Practice after practice is online asking peers how and where to build the cheapest website, while forgetting that their website is their most ardent ambassador to their practice 24 hours a day, 7 days a week. In an era where 8 out of 10 people will look at your website before ever walking through your […]
![Recommendation_Star_Rating_Facebook_Pages[1]](http://www.the.vg/wp-content/uploads/2013/05/Recommendation_Star_Rating_Facebook_Pages1.jpg)
Think Yelp and Google Reviews are tough to manage and ripe for abuse? Facebook is reportedly testing a rating system for business pages. This could pose a whole new arena to both promote your business to prospective patients and clients and get notices of poor performance advertised to potentially hundreds of thousands of locals who might see your page as well. The system will feature clicking on stars from 1-5, but will require a comment to go along with the review.
Facebook will not allow for anonymous reviews, so unless people are willing to create accounts just to knock a business and then kill that account, a business is unlikely to get competitors and ex-employees bad mouthing their businesses.
Special thanks to Erin Ryan of Soshable.com
Most of us work on computers throughout the day. Yet less than 1 in 5 adults have every heard of Computer Vision Syndrome (CVS). It could be affecting your eyesight and your work. Here is an infographic from the folks at Get Lenses that can help us reduce computer and mobile phone eye strain. What do you do to reduce digital eye strain? What lenses does your practice sell to patients to reduce digital eye strain?
![Captcha-Comic2[1]](http://www.the.vg/wp-content/uploads/2013/04/Captcha-Comic21.jpg)