How People Use LinkedIn

Of all the social media networks out there, LinkedIn, is the one network whose purpose is linking business professionals together. You won’t find many posts about what someone had for dinner or any drama about who is seeing whom for that matter. What you will find are people befriending others in similar industries or same cities for networking opportunities. Wayne Breitbarth and the folks at Power+ Formula have come up with this infographic showing how LinkedIn is making the connection in 2014. How many optical groups are you part of on LinkedIn?

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By |2017-05-22T11:11:13-07:00June 4th, 2014|Marketing, Social Media|Comments Off on How People Use LinkedIn
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Women Dominate Social Media

While many of us think men are the early adopters of technology, it turns out more women interact on social media than men, and that is good news for marketers. The folks at Finance Online have put together this infographic sharing and comparing how men and women use different sites differently.

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By |2017-05-22T11:11:13-07:00May 28th, 2014|Marketing, Practice Managment, Social Media|Comments Off on Women Dominate Social Media
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The Evolution Of Mobile

Mobile phones have changed the world in ways that would have been unimaginable a decade a ago. Did you know for example, that the number one selling camera in the world is the Apple iPhone? We use our smartphones for everything from texting, to emails, from social media check-ins to surfing the web. We even use an app to make phone calls occasionally too. Mobile phones and tablets are the future of technology. Are you ready for that future? Is your website ready? The folks at freestyle interactive have put together this infographic on the short evolution of mobile and its impact on how we live in the 21st century.

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By |2017-05-22T11:11:14-07:00May 21st, 2014|Marketing, Practice Managment, SEO, Social Media|Comments Off on The Evolution Of Mobile
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Technology & Sleep

There was a time, not that long ago, that bringing work home meant packing important papers into a briefcase that might or might not get read later that evening. Other than that, we tended to gather round the radio or TV, read the newspaper, a magazine or a book and enjoy time with our families. Rarely were we ever interrupted with a phone call from the office or a co-worker. Whatever it was could wait till tomorrow.

Today, our work follows us almost everywhere we go, including where we go. Between laptop computers, tablets and smartphones, we can be and often are called on to work almost every waking moment. Even in those hours we are not working, we use technology for our own purposes, whether it is navigating our way home in traffic, seeing what our friends are up to, checking on the news, or yes, checking our work emails. Technology has many downsides however, one of them being sleep. How many of us have had trouble going to sleep because the last thing we do before going to bed is read email, say goodnight to our Facebook friends, or check out a cool pin on Pinterest? How many of us even have big flat screen TV’s in our bedroom we fall asleep to?

The blue light emited by all these devices have a negative effect on our eyes and our sleep paterns. The folks at bigbrandbeds in England have put together this infographic showing us how technology is hurting our sleep patterns and what we can do to cope, without throwing our smartphones out the window.

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By |2017-05-22T11:11:14-07:00May 14th, 2014|Fun Facts, Marketing, Practice Managment, Social Media|Comments Off on Technology & Sleep
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The Mobile Landscape

How old is your website? Have you looked at your website on your smartphone? With over 1.4 billion smartphones in use, it’s time to make sure your website is mobile ready, especially after you take a look at this infographic put together by the folks at WebDam. Pay particular attention to the fact that almost 60% of mobile phone users won’t recommend companies with poor mobile websites. How does your website look now?

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By |2017-05-22T11:11:14-07:00May 7th, 2014|Marketing, SEO, Social Media, Web Design|Comments Off on The Mobile Landscape
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The State Of Mobile In The US

The folks at Usablenet put together this infographic showing us how mobile is quickly becoming THE preferred device. Over 526 million mobile devices we activated in 2013 adding up to a total of 7 billion mobile devices, and that number will be eclipsed in 2014. What is your mobile strategy? Is your website mobile friendly? To keep your practice competitive in 2014, now is the time to get your website up to par, or miss out on the next revolution in internet use and technologies.

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By |2017-05-22T11:11:14-07:00April 10th, 2014|Marketing, Social Media|Comments Off on The State Of Mobile In The US
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How Mobile & Social Are Changing Consumer Behaviors

Practically 8 in 10 consumers say posts on social networks influence their purchase decisions. 2/3 of consumers say they would be more inclined to shop at a brick and mortar store that offered mobile checkout facilities and more than half of consumers are now using their smartphones to check and compare prices. Here is an infographic from the folks at CMSWire that show even more statistics on how mobile and social are working to change how we shop.

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By |2017-05-22T11:11:14-07:00April 4th, 2014|Marketing, Social Media, Web Design|Comments Off on How Mobile & Social Are Changing Consumer Behaviors
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Measure Twice, Cut Once

We are all familiar with the old proverb “measure twice and cut once” that warns us to double check for accuracy in our lives. Let’s take that advice to our online activities. As you certainly know, everything you do online is trackable, whether you do it yourself, or let the NSA do it for you. The problem is of course, the NSA doesn’t share very well.

Do you have a website? If not, let me once of the first to welcome you to the 1990’s. Of course your practice has a website. Do you measure your website traffic? You or your web developer should be measuring your web traffic and your audience. You can purchase all sorts of audience measuring software, or you can install Google Analytics on your website for free (www.google.com/analytics).

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Google Analytics is embedded into well over half of the world’s websites. With it, you can easily measure who comes (not individually) to your website, from where, and with what they are viewing your site with. You can review the browsers used, the speed of their internet, what pages are viewed, and how long people stay on each page. Best of all you can review where your visitors are coming from. In Google Analytics visits are broken down most simply into direct traffic (those who typed your URL into their browsers), search traffic (those who found you from searching Google, Bing, or Yahoo), and referral traffic (those who might come from a link such as from www.theopticalvisionsite.com) . In a perfect world everyone knows your name (hearing the Cheers theme song in my head), or in a mostly perfect world, your traffic would […]

By |2017-05-22T11:11:14-07:00March 26th, 2014|Marketing, Practice Managment, SEO, Social Media|Comments Off on Measure Twice, Cut Once
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A Well Balanced Blog

Many of us blog on a regular basis, trying to share great information and at the same time build audience for our websites and our businesses. The folks at LinkedIn took the idea of regular blogging and turned it from a guide of how to nurture our businesses to a sort of food group and nutritional guide for our online businesses. Take a look, I think you will enjoy.

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By |2017-05-22T11:11:14-07:00March 5th, 2014|Marketing, Social Media|Comments Off on A Well Balanced Blog
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The State of Social Sharing

As 2013 came to a close, a lot of companies measured all that happened during the year, including what happened in social media. The folks at ShareThis came up with this report, showing the huge growth of Pinterest and the decline of email as a sharing medium.

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By |2017-05-22T11:11:14-07:00February 19th, 2014|Marketing, SEO, Social Media|Comments Off on The State of Social Sharing
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