We all want more Likes and more engagement on our Facebook pages. The folks at WhoIsHostingThis have put together some great ideas in this infographic that can be incorporated into your Facebook business strategies to help build audiences. Having more engagement on Facebook is a great way for Eye Care Professionals to interact with current and potential new customers and patients.
Marketers most often focus their content and their promotions to the venerable 18-49 age demographics or more precisely the 18-34 age groups. Internet marketers and online retailers are perhaps even guiltier of not looking beyond that age bubble as they and their managers fall within those demographics based on the relative newness of the medium as compared with radio, television. print or outdoor marketing. Baby Boomers however have embraced the internet in huge numbers. Almost 80% of those between 50 and 64 year of age are online and that number grows every year. Add to the fact that Baby Boomers have large amounts of disposable income, it would be irresponsible for websites to not take a closer look at how to reach and influence Baby Boomers to buy. This is vitally important for Eye Care Professionals to embrace as we all know the need for quality eyecare increases as we age. The folks at Accredited-Online-College have put together this infographic on Baby Boomers and shopping online.
![older-generations[1]](http://www.the.vg/wp-content/uploads/2014/08/older-generations1.jpg)
Email remains a very powerful way to reach your customers. The question many eye care practices face is when to send their emails and how to best measure open rates. The folks at GetResponse have put together this infographic sharing some of best and tested methods for ensuring your emails reach their intended audience at the best times. Do you email your patients and customers? How often?
![Best_time_to_send_email1[1]](http://www.the.vg/wp-content/uploads/2014/07/Best_time_to_send_email11.jpg)
When it isn’t your business, it’s hard to get great employees and keep them motivated and engaged. We all have preconceived notions as to how to engage our employees and make the more productive and happier in the workplace. The problem is, we are often wrong. The folks at officevibe have put together this infographic on engaging employees for a better office environment and better success. How do you engage the employees in your practice?
![10-shocking-stats-about-employee-engagement1[1]](http://www.the.vg/wp-content/uploads/2014/05/10-shocking-stats-about-employee-engagement11.jpg)
While many of us think men are the early adopters of technology, it turns out more women interact on social media than men, and that is good news for marketers. The folks at Finance Online have put together this infographic sharing and comparing how men and women use different sites differently.
![women-social-media1[1]](http://www.the.vg/wp-content/uploads/2014/05/women-social-media11.jpg)
Mobile phones have changed the world in ways that would have been unimaginable a decade a ago. Did you know for example, that the number one selling camera in the world is the Apple iPhone? We use our smartphones for everything from texting, to emails, from social media check-ins to surfing the web. We even use an app to make phone calls occasionally too. Mobile phones and tablets are the future of technology. Are you ready for that future? Is your website ready? The folks at freestyle interactive have put together this infographic on the short evolution of mobile and its impact on how we live in the 21st century.
![Mobile_infographic_v11[1]](http://www.the.vg/wp-content/uploads/2014/05/Mobile_infographic_v111.jpg)
There was a time, not that long ago, that bringing work home meant packing important papers into a briefcase that might or might not get read later that evening. Other than that, we tended to gather round the radio or TV, read the newspaper, a magazine or a book and enjoy time with our families. Rarely were we ever interrupted with a phone call from the office or a co-worker. Whatever it was could wait till tomorrow.
Today, our work follows us almost everywhere we go, including where we go. Between laptop computers, tablets and smartphones, we can be and often are called on to work almost every waking moment. Even in those hours we are not working, we use technology for our own purposes, whether it is navigating our way home in traffic, seeing what our friends are up to, checking on the news, or yes, checking our work emails. Technology has many downsides however, one of them being sleep. How many of us have had trouble going to sleep because the last thing we do before going to bed is read email, say goodnight to our Facebook friends, or check out a cool pin on Pinterest? How many of us even have big flat screen TV’s in our bedroom we fall asleep to?
The blue light emited by all these devices have a negative effect on our eyes and our sleep paterns. The folks at bigbrandbeds in England have put together this infographic showing us how technology is hurting our sleep patterns and what we can do to cope, without throwing our smartphones out the window.
![how-technology-affects-sleep-sml-1642461[1]](http://www.the.vg/wp-content/uploads/2014/05/how-technology-affects-sleep-sml-16424611.jpg)
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We are all familiar with the old proverb “measure twice and cut once” that warns us to double check for accuracy in our lives. Let’s take that advice to our online activities. As you certainly know, everything you do online is trackable, whether you do it yourself, or let the NSA do it for you. The problem is of course, the NSA doesn’t share very well.
Do you have a website? If not, let me once of the first to welcome you to the 1990’s. Of course your practice has a website. Do you measure your website traffic? You or your web developer should be measuring your web traffic and your audience. You can purchase all sorts of audience measuring software, or you can install Google Analytics on your website for free (www.google.com/analytics).
Google Analytics is embedded into well over half of the world’s websites. With it, you can easily measure who comes (not individually) to your website, from where, and with what they are viewing your site with. You can review the browsers used, the speed of their internet, what pages are viewed, and how long people stay on each page. Best of all you can review where your visitors are coming from. In Google Analytics visits are broken down most simply into direct traffic (those who typed your URL into their browsers), search traffic (those who found you from searching Google, Bing, or Yahoo), and referral traffic (those who might come from a link such as from www.theopticalvisionsite.com) . In a perfect world everyone knows your name (hearing the Cheers theme song in my head), or in a mostly perfect world, your traffic would […]
We work with a number of companies who work trade shows and events. We help them with their social media during the events. This infographic from Marketo outlines our efforts seamlessly in a beautiful and concise manner. If you are involved in conventions and trade shows, take a look at this infographic and see how your company might improve your social media at a trade show. Try it out at next week’s Vision Expo East for example. We hope to see you there.
![social-media-events-planner1-640x1621[1]](http://www.the.vg/wp-content/uploads/2013/08/social-media-events-planner1-640x16211.png)
We grew up when the # symbol was referred to as the pound symbol on our home phones.In the era of social media, it has turned to the hashtag. We think of Twitter as inventing and popularizing the hashtag. It was Twitter users, not the company who pushed the use of the hashtag, and Twitter was adroit enough to latch onto it and capitalize on it. Since then, the hashtag has found it’s way onto Facebook and Google+ as well. Here is an infographic put together by The Huffington Post showing the basics of hastag use and the power of the symbol in today’s social media world.
