Technically Speaking

“Language is a virus from outer space’ said William S Burroughs. Performance artist  Laurie Anderson brought this saying to a wider audience with her 1986 song Language is a Virus. Language is always evolving. We certainly don’t speak the same English as did Chaucer or Shakespeare. We don’t even use words in the same way as we did a decade ago. This about it. When we say “tablet”, “piracy”, “spam, “thread”, and a host of other words, what pictures form in your mind? Probably not the same pictures that did when you were a child. Even the terms we use in the industry such as “contact”, “glass”, and “progressive” have evolved over our lifetime…no? Here is an infographic from the folks at Lebara that take a look at how the digital online world has changed our language.

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By |2017-05-22T11:11:15-07:00November 20th, 2013|Fun Facts, Social Media, Web Design|Comments Off on Technically Speaking
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The Digital Future Of Global Retail Marketing

We’ve said it before and probably will a few hundred more times as we write and share with this blog and others, The only thing constant in this world, is change. Just as we get used to whatever we get used to, something changes. Sometimes that change is wonderful, sometimes not, but the world is always changing around us, mo matter how much we might like things just the way they are. Retail is changing just as fast. The mom and pop store gave way to the big box chains and now that trend is starting to reverse itself as the family owned business starts to better specialize in whatever it is they do as the big box stores try to homogenize at the same time. Retail is no longer just who has the best location or the best prices or even the best trained sales staff. Retail is an impulse as much as it is a need, and the combination of selection, convenience, pricing, atmosphere and enjoyment are what drives sales these days.The mobile web is a big part of that. How you present your business online will have a huge impact in how customers see you and want to interact with you. The folks at ExactTarget have put together this infographic on how the future of retail will look in the coming years. What are you doing to prepare your business?

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By |2017-05-22T11:11:15-07:00November 14th, 2013|Practice Managment, Social Media|Comments Off on The Digital Future Of Global Retail Marketing
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Effective Email Keywords

Does your practice email customers and patients? If not, you most certainly should. In a world of virtually unlimited choices, customers have the flexibility to shop wherever and whenever they want. If you aren’t reaching out to them on a regular basis, rest assured, someone else is. At the same time our in-boxes are inundated with more email than ever. It is estimated that nearly 300 billion email messages are sent out every single day. That is roughly 3 million email messages every second.  So, with that mountain of emails out there, how do you get your message opened and read? According to a recent study by email marketing firm, Adestra, here are the most and the least effective keywords to consider in composing your email subject lines. What has worked for your email campaigns?

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By |2017-05-22T11:11:15-07:00November 12th, 2013|Sales Training, Social Media, Web Design|Comments Off on Effective Email Keywords
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How Teens Are Changing Social Networking

Teenagers have almost always been early adopters of most technologies. Let’s face it, they are not as stuck in their ways as those of us who have teenagers of our own. So, savvy business people look at what teens are doing to help predict what the rest of us will soon be doing and to position their companies for what those teens will be stuck in their ways of doing as they grow older. How teens are using social media is the subject of today’s infographic, courtesy of the folks at PhoneSheriff.

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By |2017-05-22T11:11:15-07:00November 7th, 2013|Fun Facts, Social Media|Comments Off on How Teens Are Changing Social Networking
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Beginner’s Guide To Social Media

There are still a lot of people and practices who are just entering the world of social media. At the same time, it’s always nice to re-look at the networks we have all chosen to participate in and make sure our time and energy is well spent choosing the right networks for the right audience. As with all marketing, targeting the right people with the right medium and the right time is key to getting our message across. The folks at SuretyBonds put together this infographic for that very purpose. How are you using social media for your practice?

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By |2017-05-22T11:11:15-07:00November 7th, 2013|Social Media|Comments Off on Beginner’s Guide To Social Media
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The 80 Rules of Social Media

I know, most of hate rules….and here we are sharing 80 of them for social media. Yet, as you spend time looking through them, you will find each one a useful bit of information to help us all perform better using social media to help our practices succeed. Thanks to Jeremy Waite of Adobe for his work on this. Which of these do you already do and which might you now institute?

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By |2017-05-22T11:11:15-07:00October 29th, 2013|Social Media|Comments Off on The 80 Rules of Social Media
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Social Media Mastery For Small Businesses

The bigger a business gets, the easier it is to afford someone dedicated to full time tasks. For most of us however, we all wear a dozen different hats a day, from optometrist to accountant, from marketeer to sales manager, from lens fitter to contact fitter. Did you know the over 25% of small business marketers spend at least an hour a day on social media marketing? With so many people interacting with various social media platforms all day long it only makes sense. Here is an infographic from the folks at MarketMeSuite  and Placester showing how we interact with various social media sites and when are the right times in which to achieve maximum effectiveness doing so. What has worked for your small business?

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By |2017-05-22T11:11:15-07:00October 23rd, 2013|Practice Managment, Social Media|Comments Off on Social Media Mastery For Small Businesses
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25 Skills For Excellent Customer Service

In this day and age customer service makes or breaks a business. We have choice like no other time in our history as to where we conduct business. We can order shoes nails, nylon, and nectarines from every corner of the globe and have them delivered as soon as tomorrow. So why do we choose one business over another? For some it is all about price. Who is the cheapest? For some it is all about convenience. Which store is closest to my home or office. For most of us however, it is all about the level of service we receive at wherever we chose to patronize. Most of us have no problem spending a few dollars more or driving a few extra miles when the place we like best treats us well. Why do people choose to do business with us? Are you the cheapest? The closest? Or do you provide the level of customer service and expertise that make your practice worth the money or the drive?

The folks at Customer Service Heroes put together this infographic on the 25 Customer Service Skills you (and us) need to get ahead and stay ahead. Which of these do you practice and which will you institute?

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By |2017-05-22T11:11:15-07:00October 22nd, 2013|Practice Managment, Sales Training, Social Media|Comments Off on 25 Skills For Excellent Customer Service
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The Landscape Of Social Login & Sharing

Not a day doesn’t go by when someone makes some sort of prediction that Facebook’s best days are behind the giant social media site and that this group or that is deserting the site in droves. As Mark Twain has been (inaccurately) quoted, “Reports of my death have been greatly exaggerated”. Facebook continues to grow around the world and continues to add features that keep us all coming back. While there are new and exciting social media sites for us all to explore, we continue to spend a majority of our time on Facebook in comparison to any other social media site. For that very reason, Facebook works for marketers and will continue to see growth for the foreseeable future. Here is an infographic from the folks at Gigya showing how different business segments interact with various social media networks. What works best for your practice? Social-Landscape-Infographic[1]

By |2017-05-22T11:11:15-07:00October 17th, 2013|Practice Managment, Social Media|Comments Off on The Landscape Of Social Login & Sharing
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Selling Social

Not all social media sites are equal. Certain sites will work better for one business over another and other sites will shine just as brightly for other businesses. Which one works for you of course depends on what your business is selling and to whom. It’s always best to try a variety of social media sites and discover which sites work best for your particular business. This infographic from Top Web Design Schools shares a lot of good research into which networks work best at what. What do you think of their conclusions?

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By |2017-05-22T11:11:16-07:00August 20th, 2013|Fun Facts, Social Media|Comments Off on Selling Social
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