Using Social Media For Lead Generation

Social media generates leads. Of course some businesses are better at it than others. How? Well, like most other things in life, it takes work. Those who actively participate in social media see results from it. Those who expect some sort of magic to happen from just setting up a social media page somewhere are always disappointed. Over 1/3 of marketers says they have generated leads using Twitter and 20% of those have gone on to making sales from those leads. On Facebook, those numbers pale, as over 75% of marketers have acquired a customer on the biggest social media site. Here is an infographic from the folks at Wishpond showing how to use social media better to generate business. How do you use social media for your practice?

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By |2017-05-22T11:11:16-07:00August 13th, 2013|Social Media|Comments Off on Using Social Media For Lead Generation
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Digitally Engaged Moms

When we think of a stereotypical social media user, we tend to think of a young tech savvy teen geek boy who carries a fancy smartphone, tablet, and laptop and who might even moonlight as a hacker in their spare time. Turns out, we should be thinking about moms, yes, moms. Moms are among the most active social media users. They are big promoters of brands they like and trust and both learn about and engage with new brands through social media peer recommendations.  Here is an infographic from the folks at PunchTab showing how to engage with moms in social media.

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By |2017-05-22T11:11:16-07:00August 8th, 2013|Social Media|Comments Off on Digitally Engaged Moms
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The Digital Marketing Trio Of 2013

2013 will most certainly be a banner year online. Of course there was huge growth in 2012 over 2011, and we will see a huge increase in digital marketing in 2014 over 2013 as more and more people conduct more and more of their daily interactions online. IN 2013 however the three big players that will help businesses succeed are:

  • Social Media
  • Mobile
  • Content

There is no question we are using our mobile devices more and more. Flash is dead. If your website is still relying on Flash (which we love around here) you are excluding viewers from iPhones, iPads, and the newer Android phones and tablets too from seeing your content. Yes, content… We’ve written before about it. Websites that update regularly and provide fresh new content are the ones Google and Bing will index more often and consumers will want to visit more often. Tie that content to your social media feed and you have the digital marketing trifecta that will get noticed.

Here is an infographic from the folks at SlickText showing the power of these three ingredients. What do you think of their conclusions?

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By |2017-05-22T11:11:16-07:00August 6th, 2013|Social Media|Comments Off on The Digital Marketing Trio Of 2013
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5-Star Online Reputation

Whether you think your online reviews are fair or unfair is pretty irrelevant anymore. The one thing we have learned is that everything posted online will be there forever, whether the information is correct or not. Since 97% of consumers will research a product or business before buying, our online reputation is so very important. As the old saying goes, a happy customer will tell their inner circle of friends…an unhappy customer will tell everyone. Here is an infographic from the folks at ReachLocal showing how important your online reputation is. How does your practice handle reviews?

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By |2017-05-22T11:11:16-07:00August 1st, 2013|Practice Managment, Social Media|Comments Off on 5-Star Online Reputation
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Social Media In A Day

Each and every day close to 3 billion people log into and engage with social media sites around the world. This infographic from Saxum shows us just how much we do in a given day online, from email to online searches, from blog posts (such as this one) to photos shared. How is your practice interacting with customers and potential patient/customers online?

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By |2017-05-22T11:11:16-07:00July 30th, 2013|Social Media|Comments Off on Social Media In A Day
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Your Customers Looking For Love (From You)

Certainly there are those few customers who love to hear their own voices as they complain about anything and everything. Most customers however want to like your business, hell, they want to love your business, and want their friends to do so as well. The problem is we have all been so jaded by uncaring companies and minimized customer service that those few companies who really and truly excel at service have a golden opportunity to steal customers from their competitors and earn even more through social media sharing. Here are the results of a survey conducted by Aspect Software.

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By |2017-05-22T11:11:16-07:00July 23rd, 2013|Social Media|Comments Off on Your Customers Looking For Love (From You)
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The Most Effective Social Media Platforms

Just as there is no one automobile that is perfect for everyone, or shoe, or even sunglass, there is no one social media platform that meets the need of everyone. We all know you can’t be all things to all people either. Every business needs to accurately target current and prospective customers and then expand from there in an intelligent manner. Where you choose to concentrate your efforts should be more than what social media network you like browsing, it should be based of course on the network your customers and prospective customers use. This infographic from the folks at Infographics.sg and Edge show us what networks appeal to whom.

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By |2017-05-22T11:11:30-07:00July 17th, 2013|Social Media|Comments Off on The Most Effective Social Media Platforms
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The Art Of Getting Retweets

Are you using Twitter for business? One of the keys of being seen and getting followers is not just tweeting, but getting retweeted. If you want others to retweet your content, you need to pay attention to some of the pointers made in this infographic from the folks at QuickSprout.

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By |2017-05-22T11:11:30-07:00July 16th, 2013|Social Media|Comments Off on The Art Of Getting Retweets
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Social Media Sharing 2013

We all understand that social media sharing helps drive sales. The more people are excited about your business or your promotion, the more likely they are to tell a friend and that excitement is contagious and  believable as well. However, not all social media sharing is equal. What shares are most valuable and where should you spend your efforts getting people to share? The answers are found in an infographic put together by the people at AddShoppers. What do you think of their analysis? What has worked for your business?

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By |2017-05-22T11:11:30-07:00July 9th, 2013|Social Media|Comments Off on Social Media Sharing 2013
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Battle of the Sexes (Social Media Edition)

All too often we are reminded of the differences between men and women and how each gender thinks about different things. What are the differences in how we use social media? For starters, women are more engaged in social media than men. Women and men tend to favor different social media sites as well, with women favoring Pinterest, Facebook, and Twitter, while men lean more towards Google+, YouTube, and LinkedIn. Here is an infographic put together by the folks at Internet Service Providers showing the differences and similarities.

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By |2017-05-22T11:11:30-07:00July 1st, 2013|Fun Facts, Social Media|Comments Off on Battle of the Sexes (Social Media Edition)
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