Top Five Website Trends For 2015

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To paraphrase Benjamin Franklin, the only constant in this world is change.  Everything changes, including the internet. It’s a good time to look at your website as well and make a decision as to how your practice will promote itself online this year. While there are hundreds of trends and checklist items a good webmaster will look at when building your website, here are a five things we would suggest you work on in 2015.

 

MOBILE

Mobile searches are quickly overtaking desktop searches and are expected to be the predominate search platform in 2015. Is your website mobile friendly? What does your website look like on your smartphone? Many of our client’s websites are seeing upwards of 40% of their visits coming from smartphones in 2014. With the mobile trend accelerating, most of these practices will be well positioned to reap the rewards of being mobile responsive. Mobile is so important, that Google is starting to penalize websites that are not mobile friendly. It’s hard enough to win new customers and patients these days, do you really want to Google to make it even harder for people to find you?

 

IMPLIED LINKS

No one likes a thief. Stealing photos, graphics or articles from another website to claim as your own content without attribution is not only wrong, but could land you in lots of legal hot water. For years Google has placed emphasis on express links that lead back to the source (www.google.com) versus an implied link where the site and page is mentioned. This has been a subject of debate within the eye care community for years, where many practices want to link back to their frame and lens suppliers risking […]

By |2017-05-22T11:11:13-07:00February 16th, 2015|Marketing, Social Media, Web Design|Comments Off on Top Five Website Trends For 2015
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The Mobile Landscape

How old is your website? Have you looked at your website on your smartphone? With over 1.4 billion smartphones in use, it’s time to make sure your website is mobile ready, especially after you take a look at this infographic put together by the folks at WebDam. Pay particular attention to the fact that almost 60% of mobile phone users won’t recommend companies with poor mobile websites. How does your website look now?

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By |2017-05-22T11:11:14-07:00May 7th, 2014|Marketing, SEO, Social Media, Web Design|Comments Off on The Mobile Landscape
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30 Reasons Why Pinterest Will Rule Social Media in 2014

Pinterest is a fun, fast growing social media product that is all about images. With over 70 million users worldwide, Pinterest now drives over 40% of e-commerce traffic from social media. The folks at Omnicore have put together this infographic showing 30 reasons why Pinterest will be the social media site to pay attention to in 2014.

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By |2017-05-22T11:11:14-07:00April 16th, 2014|Social Media, Web Design|Comments Off on 30 Reasons Why Pinterest Will Rule Social Media in 2014
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How Mobile & Social Are Changing Consumer Behaviors

Practically 8 in 10 consumers say posts on social networks influence their purchase decisions. 2/3 of consumers say they would be more inclined to shop at a brick and mortar store that offered mobile checkout facilities and more than half of consumers are now using their smartphones to check and compare prices. Here is an infographic from the folks at CMSWire that show even more statistics on how mobile and social are working to change how we shop.

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By |2017-05-22T11:11:14-07:00April 4th, 2014|Marketing, Social Media, Web Design|Comments Off on How Mobile & Social Are Changing Consumer Behaviors
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Pinteresting Facts About Pinterest

We love Pinterest. It’s one of the social media sites we can spend way too much time with, looking at everything from crafts to recipes, cartoons to tattoos. Anything you can paint, photograph, draw, or describe is perfect for this visually stimulating wall of images. Turns out Pinterest is also one of the best platforms for showcasing products and driving commerce. Here is a great infographic put together by the folks at Apollo Matrix showing some of the strengths of Pinterest and why your business should be on the site.

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By |2017-05-22T11:11:15-07:00December 23rd, 2013|Marketing, Social Media, Web Design|Comments Off on Pinteresting Facts About Pinterest
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20 Marketing Statistics For 2014

The new year is coming up fast. As ECP’s start to plan for 2014, we thought this infographic from the folks at WebDam would make for a nice guide as to what we should all consider for next year. What will you and your practice be doing different in 2014?

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By |2017-05-22T11:11:15-07:00December 10th, 2013|Marketing, Social Media, Web Design|Comments Off on 20 Marketing Statistics For 2014
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What Counts In SEO

How many emails do you get every week from people claiming to be search engine optimization (SEO) experts? How many of you even know what to look for when exploring having someone help you with your SEO? We know many a company who have been taken in by the fast talking SEO sales experts of the world only to be disappointed the magic beans never bore fruit. Even Google gets SPAM emails from companies claiming they can help raise the website in search rankings.No one is safe. We delete the vast majority of those emails. A few we look at the rankings of their companies online. Funny how the majority of these firms who claim to be experts in search rankings have very low or no rankings of their own. Perhaps this is the moment to bring up the old bible quote of “Physician, heal thyself”. If these companies can’t build their own search rankings, why on earth should you pay them money to build yours?

Google is no small hapless company. They have thousands of engineers working on how to provide the best answers to your search queries. If they are manipulated by firms to the benefit of their clients instead of the benefit of providing the best search results, you and millions of others are likely to look elsewhere and there goes billions of dollars in advertising revenue. Google is always refining search engine optimization (SEO) to more align how we as humans think and to try and stay ahead of those who would manipulate the system for their own benefit. Fresh and quality content count today more than ever. So too does social sharing. Here is an updated study from the folks at 

By |2017-05-22T11:11:15-07:00November 27th, 2013|SEO, Web Design|Comments Off on What Counts In SEO
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Technically Speaking

“Language is a virus from outer space’ said William S Burroughs. Performance artist  Laurie Anderson brought this saying to a wider audience with her 1986 song Language is a Virus. Language is always evolving. We certainly don’t speak the same English as did Chaucer or Shakespeare. We don’t even use words in the same way as we did a decade ago. This about it. When we say “tablet”, “piracy”, “spam, “thread”, and a host of other words, what pictures form in your mind? Probably not the same pictures that did when you were a child. Even the terms we use in the industry such as “contact”, “glass”, and “progressive” have evolved over our lifetime…no? Here is an infographic from the folks at Lebara that take a look at how the digital online world has changed our language.

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By |2017-05-22T11:11:15-07:00November 20th, 2013|Fun Facts, Social Media, Web Design|Comments Off on Technically Speaking
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Effective Email Keywords

Does your practice email customers and patients? If not, you most certainly should. In a world of virtually unlimited choices, customers have the flexibility to shop wherever and whenever they want. If you aren’t reaching out to them on a regular basis, rest assured, someone else is. At the same time our in-boxes are inundated with more email than ever. It is estimated that nearly 300 billion email messages are sent out every single day. That is roughly 3 million email messages every second.  So, with that mountain of emails out there, how do you get your message opened and read? According to a recent study by email marketing firm, Adestra, here are the most and the least effective keywords to consider in composing your email subject lines. What has worked for your email campaigns?

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By |2017-05-22T11:11:15-07:00November 12th, 2013|Sales Training, Social Media, Web Design|Comments Off on Effective Email Keywords
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A Day In The Life Of The Internet

We love these infographics… the who, what, when, and where of the internet and social media statistics are very interesting to many of us and we hope you as well. As we rapidly approach 3 billion people online around the world these statistics are massive and the trends very important. Check out this infographic from web host Hostgator.

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By |2017-05-22T11:11:30-07:00May 21st, 2013|Social Media, Web Design|Comments Off on A Day In The Life Of The Internet
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