We all have a thing for faces. We all tend to like to see people in most ads instead of just the product. In our business, we have a choice between showing just the frame, or people in eyeglasses and sunglasses. We have to say, we have always seen better results showing people in eye wear than just the glasses by themselves. The folks at Sticky have come up with this infographic showing how much better ads with faces work then those without. Do you put faces in your ads?
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