When we think of a stereotypical social media user, we tend to think of a young tech savvy teen geek boy who carries a fancy smartphone, tablet, and laptop and who might even moonlight as a hacker in their spare time. Turns out, we should be thinking about moms, yes, moms. Moms are among the most active social media users. They are big promoters of brands they like and trust and both learn about and engage with new brands through social media peer recommendations. Here is an infographic from the folks at PunchTab showing how to engage with moms in social media.
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