Most of us are so involved in trying to get new customers, we often forget about our existing customers and how valuable they are to our businesses today, but in the future as well. The customer service we provide has a direct effect on how our businesses will not only survive 2014, but thrive in 2015, and beyond. Did you know it often costs five times as much to attract a new customer as it does to keep an existing customer? The folks at National Business Research Institute have put together this infographic on the effects both positive and negative regarding good customer service and give us pointers as to how we can all improve.
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