We have talked before of how important peer recommendations are to marketers. 78% of consumers say peer recommendations are the most credible form of advertising. A recent study has shown showed that over 44% of moms have gone on to make a purchase after reading a peer recommendation or liked a product on a social media site. That’s a powerful number for marketers. Moms like social media and use social media at a ever growing rate.
Check out this infographic from CTP on how moms using social media.
Happy Mother’s Day to all the moms out there and thank you for all you do for your families!
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