Marketers most often focus their content and their promotions to the venerable 18-49 age demographics or more precisely the 18-34 age groups. Internet marketers and online retailers are perhaps even guiltier of not looking beyond that age bubble as they and their managers fall within those demographics based on the relative newness of the medium as compared with radio, television. print or outdoor marketing. Baby Boomers however have embraced the internet in huge numbers. Almost 80% of those between 50 and 64 year of age are online and that number grows every year. Add to the fact that Baby Boomers have large amounts of disposable income, it would be irresponsible for websites to not take a closer look at how to reach and influence Baby Boomers to buy. This is vitally important for Eye Care Professionals to embrace as we all know the need for quality eyecare increases as we age. The folks at Accredited-Online-College have put together this infographic on Baby Boomers and shopping online.
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