2013 will most certainly be a banner year online. Of course there was huge growth in 2012 over 2011, and we will see a huge increase in digital marketing in 2014 over 2013 as more and more people conduct more and more of their daily interactions online. IN 2013 however the three big players that will help businesses succeed are:

  • Social Media
  • Mobile
  • Content

There is no question we are using our mobile devices more and more. Flash is dead. If your website is still relying on Flash (which we love around here) you are excluding viewers from iPhones, iPads, and the newer Android phones and tablets too from seeing your content. Yes, content… We’ve written before about it. Websites that update regularly and provide fresh new content are the ones Google and Bing will index more often and consumers will want to visit more often. Tie that content to your social media feed and you have the digital marketing trifecta that will get noticed.

Here is an infographic from the folks at SlickText showing the power of these three ingredients. What do you think of their conclusions?

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