How many emails do you get every week from people claiming to be search engine optimization (SEO) experts? How many of you even know what to look for when exploring having someone help you with your SEO? We know many a company who have been taken in by the fast talking SEO sales experts of the world only to be disappointed the magic beans never bore fruit. Even Google gets SPAM emails from companies claiming they can help raise the website in search rankings.No one is safe. We delete the vast majority of those emails. A few we look at the rankings of their companies online. Funny how the majority of these firms who claim to be experts in search rankings have very low or no rankings of their own. Perhaps this is the moment to bring up the old bible quote of “Physician, heal thyself”. If these companies can’t build their own search rankings, why on earth should you pay them money to build yours?
Google is no small hapless company. They have thousands of engineers working on how to provide the best answers to your search queries. If they are manipulated by firms to the benefit of their clients instead of the benefit of providing the best search results, you and millions of others are likely to look elsewhere and there goes billions of dollars in advertising revenue. Google is always refining search engine optimization (SEO) to more align how we as humans think and to try and stay ahead of those who would manipulate the system for their own benefit. Fresh and quality content count today more than ever. So too does social sharing. Here is an updated study from the folks at Searchmetrics showing how important social media has become to a good SEO ranking. What are you doing to increase your SEO?
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